Page elements.
From Novara Support Knowledgebase
PAGE ELEMENTS
When optimising your pages for your key search phrases the most important search engine to work towards is Google as it carries out nearly 40% of searches on the web. A rough approximation of the factors which Google considers important when deciding the ranking of its search results is as follows:
1. Keyword/s in Title Meta tag
2. Keyword/s in Description Meta tag
3. Keyword/s in Body text of the page
4. Keyword density in the above locations - 5-20% of total word count
5. Page Rank/Links - best if are reciprocal links from related sites with higher page rank scores
6. Sufficient Content: Google prefers bigger sites with more content
7. Keyword/s in incoming links from external sites
8. Keyword/s in incoming link text eg if a site was linking to Host.ie the anchor text should read "web hosting company" rather than just Host.ie
9. Keyword/s in text surrounding incoming link text
10. Keyword/s in <H1> tags
11. Keyword/s in outgoing links - best if to related sites with higher PRs
12. Keyword/s in outgoing link text
13. Keyword/s in text surrounding outgoing link text
14. Keyword/s in alt image tags
15. Keyword/s in bold
16. Keyword/s in italics
17. Keyword/s in domain or sub domain name
18. Keyword/s in keywords Meta tag
19. Keyword/s in <h2> tags
20. Regularly changing content
Other pages
