Meta tags
From Novara Support Knowledgebase
META TAGS:
(Associated tools: Meta tag creator, meta tag analyser, Meta tag keyword finder.)
Please check that you have title tags and meta tags in place in the pages that will be promoted and make sure that they are relevant to the content of your website.
To check this go to the home page of your website, click on View. then click on Source. This will show the code behind your page. In the first couple of lines you will see the title tags, <title>, the description tags, <meta name="description"> and the meta tags, <meta name="keywords"> (Note: Meta tags are not as important as they used to be but are still useful to have in place).
When inserting these results into your website they will need to be in a certain format. To generate the correct format use our Meta tag creator.
Now copy the meta tags and paste them into the HTML of your website. Once you have done this double check your level of Optimisation using our Keyword density analyser and Metatag Analyser.
You must ensure that accurate and descriptive content is entered. Having title and description tags that are catchy and include the words that are in your target search phrases (phrases that you expect members of the public to type into search engines when they are looking for your product/company) considerably improves your ranking with search engines.
If you want your site to appear when people use the search phrase "Dublin bed and breakfast" it is a good idea to use the title tag as follows:<Title>Dublin bed and breakfast: visit Dublin's best etc.</Title>. These words should then be used again in your home page text as well.
For an example see the cached page from Google of the home page of one of our sites, www.register.ie. On typing into www.google.com the search phrase "register an irish domain name" Google matches the query with a number of words from the Register.ie home page.
You can also find out what keywords your competitors use with our Meta tag Keyword finder.
Other pages
