Link popularity
From Novara Support Knowledgebase
LINK POPULARITY
(Associated tool: Link Popularity report)
You need to insert a "Useful Links" page on your website immediately (if you do not have one already) as link popularity is a critical element of how the search engines rank different websites. The more relevant reciprocal links (i.e. links to your site from other sites) your website has the higher it will appear! You should identify websites that are relevant to the subject of your website (for example if you are a Dublin B&B you will want to secure a link on the Bord Failte website) and send an email to any site you link to saying the following:
"Hello, my name is X. I have visited your site and feel that the content
about [insert the topic of the web site here] might be of interest to your
visitors. My site address is: "[insert your URL here]".
I have already placed a link to your site along with a description at
[insert the URL of your Links web page here]. I would appreciate if you
would place a link back to my site using the following description/graphic:
[insert a description of your web site here]
If you would like the description of your site modified at any time or you
have any other cross-promotion ideas please let me know.
Best regards,"
Using our promotion tools you can find other websites related to your area and organise reciprocal links with them.
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