Key search phrases
From Novara Support Knowledgebase
KEY SEARCH PHRASES
(Associated tools: Keyword suggestion tool, Keyword density analyser)
Getting the right search phrases is critical, optimising your site for a search phrase which no one is actually typing into search engines is a waste of your time.
Using our Keyword suggestion tool you can see the search phrases people are actually using and base the phrases used in your website content and meta tags around this.
These Key words should then be placed throughout the text of your website. Good S.E.O. involves finding the balance between making your site readable and attractive to customers and including phrases often so that search engines will pick up on them. You can use our keyword density analyser to see how many times the keywords you have chosen appear in your site.
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